savings bonds Introduces New Tag Line: Where Your Savings Bonds Talk To You, To Reflect Unique, Industry First, Service introduces new tag line: Where Your Savings Bonds Talk To You. Tag line conveys company’s message about unique, industry first, VIP Membership services.
Spring Lake, New Jersey (PRWEB) August 15, 2013 has introduced a new tag line: Where Your Savings Bonds Talk To You, to better convey the company’s message about their unique, industry first, VIP Membership services. The tag line change which was formerly “everything savings bonds,” took effect in early August, 2013.

The comprehensive, summarized, Alerts! Report theoretically “talks to” bond owners by notifying them - via semi-monthly emails - about updated bond values, along with important financial, timing and possible cash-in tax liabilities, which could occur in their bond portfolio, before they happen. The Alerts! Report is most popular of the four services offered in the VIP Membership and was the driving force behind the tag line change.

“We wanted to create the mental image of savings bonds alerting bond owners of events that are currently happening, and are about to occur in their bond portfolio,” says marketing director, Jackie Brahney. She adds, “The Alerts! are presented in such a simple way that it seems as if the bond information is “talking” to the bond owner to guide them along and inform them of how to maximize their investment and avoid costly mistakes.”

Since millions of Americans don’t properly or actively manage their savings bonds, developed the concept of a pro-active approach to help bond owners better understand their investment without making it a cumbersome, time consuming task. While savings bonds may be simple to buy, understanding and properly managing them has been a mystery to millions since 1941. Now, just by entering bonds once into a simple calculator and creating a personalized portfolio, a bond owner can become a VIP Member and feel confident about their bond investment with little effort. They can open an email, sit back and let their bonds do the talking.

About is the #1 non-governmental site valuing over $1 billion in savings bonds. Complimentary calculator offers personalized, unique color-coded, Savings Bond Inventory Report© featuring “what this means to you,” helps bond owners avoid losing money and maximize their investment. Extensive, consumer-friendly information center, helpful videos, newsletters, current series bond rates, lost bond services, re-issue services, purchase bonds link, online and popular government forms available.

About VIP Membership: VIP Members have 4 services not offered elsewhere. 1. Bond Inventory Report© available/updated 24/7 indicates current bond values, interest rates, timing, taxation and maturity issues, displayed on an easy to understand, color-coded, personalized, bond-by-bond statement. 2. Bi-monthly Alerts!© emailed summary statements specific to Members' bond inventory, provides inventory totals, interest rates/earnings, helpful strategies regarding current and upcoming financial events, including maturity and taxation issues. 3. Cash In Report© ranks bonds in performance order. Eliminates guesswork on which bonds to cash in first. 4. Daily Bond Tips. The ultimate savings bond Membership offering superior bond management helps investors avoid forfeiture of interest, double taxation and potential IRS tax situations.

Read the original press release here.
Jackie Brahney
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